Everything you wanted to know about OMAI.

OMAI connects your business WhatsApp to an AI assistant in Hebrew and English that answers customers automatically from the business information you provide, and hands the conversation to your team when a customer asks for a person.

When you connect a number that is already on the WhatsApp Business app, it keeps working on your phone — OMAI answers alongside it. A few WhatsApp features stop working on a connected number (disappearing messages, view once, live location and broadcast lists), and Meta decides which connection path your number is eligible for, so the exact result depends on your current setup. You can pause the assistant or disconnect at any time, and disconnecting leaves your conversations and settings in OMAI exactly as they are.

In the dashboard, open the "WhatsApp Connection" page and click Connect. You enter your number, a Meta window opens where you pick your business, and you approve the connection inside WhatsApp on your phone. Keep your phone to hand — for most businesses this takes a few minutes, and your chat history keeps importing in the background afterwards.

Yes. On any conversation you can pause the AI and take over in one click from the inbox — and hand back to the assistant whenever you like. Takeover applies to that conversation, on every plan, at no extra cost.

Yes. The dashboard includes a simulator where you can chat with the assistant and see which business information it draws on — you launch only when you’re happy. The simulator is a close preview rather than a perfect mirror of live behaviour, so keep reviewing real conversations in the inbox after launch.

The assistant is instructed to answer from the business information you provided and never to invent prices, availability, promotions or policies — when something is missing it should ask a clarifying question rather than guess. It is an AI system, so answers can still be wrong or incomplete, especially where your knowledge base is thin. It hands the conversation to your team when a customer asks for a person, sounds frustrated, or raises a medical, legal, financial or emergency topic — and you can pause it and take over any chat yourself.

Data is encrypted in transit and at rest, WhatsApp access tokens are kept in Azure Key Vault rather than in our database, and inbound webhook signatures from Meta are verified so forged messages are rejected. See the Security page and Privacy Policy for the full detail.

During setup you add information — business hours, services, prices, policies, FAQs and documents. The assistant draws its answers from that information, and escalates to your team when a customer asks for a person or raises a sensitive topic. The more complete your information, the better it answers.

Yes. The assistant detects the customer’s language and replies in natural Hebrew or English, and the entire dashboard is bilingual.

Connecting the number usually takes a few minutes, and the rest is adding your business information — hours, services, prices, and FAQs. How long that takes depends on how much you want the assistant to know, and Meta approval steps can add time for some accounts.

Plans and prices are shown on the pricing page. Meta charges its own WhatsApp messaging fees based on usage, and those are billed separately from your OMAI plan.

You start with a 30-day free trial with full Growth capabilities (up to 4,000 AI answers during the trial), with no credit card. The trial simply ends after 30 days — you are never charged unless you actively choose a plan and enter payment details.

Open WhatsApp Connection from the main menu to disconnect — that stops message delivery but keeps your stored data. To have your data removed, submit a deletion request from Settings → Account & privacy, or follow the instructions on the Data Deletion page.